Saturday, 25 February 2017

How to Find the Right SEO Service Provider for your Business?

In the current digital age, it would be fair to say that almost all the businesses need a good online presence. By that, I do not mean that you only need to have a website and the related social media handles. You may build a fantastic website and regularly spend money on advertisements through Facebook or Twitter, but that’s not suffice and search engine optimization (more importantly known as SEO) still plays an important role in attracting targeted visitors to your website and converting them into your customers and leads.

Over the discussions I’ve had with a lot of my friends and clients, I’ve figured out one thing that remains consistent – the confusion of picking the correct SEO service. Some bloggers prefer to do SEO by themselves, but let me be frank here (no offense meant to anyone) – it doesn’t work. Unless you can dedicate more time to SEO than to actually writing or blogging, you’re not going to see results. Trust me, I speak from personal experience.

SEO needs time. And a specialized team doing just that on your website is the best way to make sure your traffic spikes. Undoubtedly, optimizing your website for different search engines is one of the best strategies that you can have for your long-term goals – and in this article, we’ll see how to pick a service and what service I recommend. So, read along!

So once you have decided that you need a professional SEO firm for your business, the first thing that you will most probably do is Googlephrases like "Top SEO companies in XYZ location" or "Best SEO firms" etc. Although it makes complete sense to do so, be assured that ranking on the top page of Google for SEO services is not a pointer for quality in SEO service. After all, each website needs a unique package dedicated to them, and most top-ranking SEO services are actually for blogs or small websites that are created without any greater vision. These services provide generic SEO that will marginally improve your website’s performance, but if you’re thinking big –what you need is a specific package tailored just for you.

Below are some of the various things that you need to do before choosing the right SEO service provider for you:

1. Understand your Goals

First, figure out the kind of services that you would like to have, it then makes sense to research about companies who specialize in it and would be able to cater to your needs in the best possible way.

Before trying to find out which firm is the best, you need to understand your goals and then zero in on some of the options. Your aim might simply be to attract visitors for brand building, getting a specific group of individuals for converting them into your customers, link-building, or PPC etc. But zeroing in on some names which can cater to your needs is important.

2. Reviews

While getting a personal recommendation about a company from your friends or business network can be the best possible way to have trust in someone, performing your due diligence does not hurt either.

For example, you are trying to find about an SEO company named ABC, try to search terms like 'ABC reviews', 'ABC ratings', 'ABC complaints' etc. After going through the various articles, reviews, and complaints that you may find, you will be in a better position to decide whether the company is a fraud or if it has been involved in some scam before. If a company has no reviews or complaints, there’s no reason why you should be opting for it unless it’s a new service provider that you have some reason to trust.

Remember, building the right SEO practice is a long-term and time-consuming process, so it’s highly recommended that you don’t take a hasty decision.Switching between multiple service providers can adversely impact the process. Going on their individual websites and checking out the client testimonials can be other assuring factors.

3. Ask Questions

A knowledgeable customer always has lesser chances of being fooled. Once you are communicating with the prospective service providers, ask them the relevant questions like 'What services can you provide', 'How are you going to do it', etc.

Remember, the how here matters a lot, as for example, in the name of link-building you cannot afford to have bulk spam links which would, in turn, affect your SEO negatively. Similarly, being specific about the tenure of the contract, the intervals of reporting and modes of communication, and pricing, etc. can help you make a better decision.

4. What I Recommend

Remember, it’s totally up to you to decide what service you pick. I’ve outlined the basic practices appropriate for a budding blogger or someone who’s just begun their journey on the web space. Using those pointers, you’ll be probably able to find the right service for your needs. Whether you choose my recommendation or not is completely up to you – after all your time and money is more important than my word.

I can write about the above parameters because a while ago, I was in a similar situation to find the right SEO service provider for us. After extensive research and due diligence, I zeroed down on SEO Experts India. Their highly skilled team of professionals, vast domain experience in the industry, and client's testimonials were some of the primary reasons for choosing them.

Their work timings were a bit off at certain times, but as I judged from their track record and extensive research I did on them (complaints, company ratings, and even employee reviews) – they scored a net positive impression.

Apart from it, their well-defined range of services and tracking of measurable results provided me with a very transparent working environment. We are availing some of their services currently, it has been a very beneficial and reliable association indeed.

So, there we go. SEO Experts India is my recommendation – but as I said, you’re completely free to pick a service that you desire. Happy SEO!

Written by Rohit Jha

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