There was a time when phones were only considered as a medium to communicate vocally to one another but the arrival of smartphones has changed the entire definition. As the possibility of consumers of the internet is increasing day by day, so more and more investments are done in Digital marketing sector of a company. Businesses and consumers can form meaningful connections through social media.
- Letters to Emails
- Brochure to website
- Newspaper to online news
- Seminars to webinars
- Books to EBooks
- Socialising to “SOCIAL NETWORKING”
Following are the few marketing strategies adopted by various companies for social media promotions:
- Posting videos shot by editors of the company on YouTube would generate realistic ideas in the minds of the customer.
- Publishing your brand advertisement in the main column of online newspaper websites and other relevant online stores.
- Posting meaty comments from presenters at webinars and conferences on Twitter and other popular social media websites is the new mode to promote your brand.
- Voting on magazine cover design and blurbs before the issue goes to press to predict in advance which would sell best on the newsstand.
- Promotional offers and Product giveaways for advertisers and customers is also one of the important aspects of promotion.
- Opinion polls, surveys are the must-do feature of a strategy as it helps in getting customer feedback and generalizing your brand.