“With big change comes big consequence”India is the land of Lilliput: the market is composed of lots of small consumers and small suppliers and the transactions made by them are generally in-hand. For a developing nation like India where more than half population is not accomplished with the internet, digital payments just don't help its cause.
Results from PRICE Cash Survey-2014 shows that even card users in the most affluent part of India transact 73% of their expenditure in cash and only 17% by card. In large urban centres with more ATM facilities, consumers withdraw cash more often and in smaller amounts as compared to rural centres, thereby avoiding the risk of loss of money or interest.
Payments through cash just nullifies the possibility of recession factor (Indian stock market in 2008 recession is an evidence).
Bottom 60% Indian households account for 30% of national income (NI) while on the other hand, the top 40% households in India have 72% of income and almost 90% of surplus income. This unequal distribution of money results miserably for the backward people. People living in backward areas are still not aware of these payment methods. As only 40 crore people have opened accounts under PM ”Jan Dhan Yojana” scheme out of the total population of 125+crore while many are still deprived of it. Many people who are calling it poor people's negligence to have not opened an account must also see the other side. With 4 out of 5 villages in India not having a bank is one of its reasons. Only affirmative to this is the empowerment of banks.
Any Change that occurs on such a big scale brings uncertainties, insecurities and thus resistance. Now, the interesting part is to observe how India adopts this change.
Written by Deepak Sharma
An ambivert by nature and a keen business editorial reader. I believe - "Either write something worth reading or do something worth writing"