To break the typecasts and old beliefs they have really come up with the issues like educating the girl child, domestic violence, child labour, saving girl child from being killed in the womb and many more serious social issues to create the awareness among the spectators of the country. Encouraged by the big screen, the small screen is now coming up with some more meaningful plot. Indian television that presents to the large majority is also helping to change the mindset and perception of the people towards some of the very serious matter.
TV is a huge medium of entertainment but now it has become infotainment i.e., it involves information and entertainment both. TV serials nowadays are not only entertaining us instead some of them are also spreading the social message on various issues that still remains in the country. Apart from ‘saas-bahu’ sagas and reality shows, TV soaps are helping in changing and modelling the mindset in terms of equality, superstitions, old faiths, stereotypes and taboos.
Many programmes now are subjective to a social message and are creating an impact on the core of hearts and minds of the audiences. The directors are now shifting their taste of usual conspiracies, murder, jealousy etc. and using their skills and talent in a way to educate the new-age India. Instead of only entertainment the directors, producers and channels are now taking the risk to come up with stories that can help to educate the society on several social issues. The risk taken has proved right with some of the successful running shows that are spreading the social message. The audiences are responding by watching and supporting this type of genre that creates awareness and enhances their knowledge.
Some daily soaps that are depicting social message:-
1. Balika Vadhu
4. Shakti — Astitva Ke Ehsaas Ki
Written by Tanisha Chitransh
A Diligent, Punctual and Self-Motivated Person who believes in having good interpersonal skills.