Personalized Marketing is your answer. It is a targeted marketing form in which you create messages for particular individual customers. As it is a digital era with advanced technology, it usually involves automated process as in computerized ones to develop a customer-centric engine.
A Touch of IdentityWe live in a human world and the customers are part of it. They need and crave to be recognised as such instead of some virtual things as in an account number or a username. They get happy and content, if you offer them a personal touch, just meant for them! You can make it happen through Personalized marketing which provides a sense of identity, through mentioning or addressing a particular individual, say by his/her name.
Specific ContentJust creating a sense of identity isn’t enough. If you aren’t offering something of value and new every time, it is of no use. Being a marketer, it is your responsibility to provide your customer with relevant information in terms of specific pages, feeds, and collections. Customers are smart now, even if you are attaching a different name to each email, they know that it is not specifically done for them. So, Personalization is about providing specific content.
DesigningTechnology is advancing day by day and offers a great way to personalize your marketing. It allows marketers to make use of drastic and dynamic content which are meant for individual people, to reach specific customers but without making use of individual campaigns or such. A responsive design gives a single email, a specific landing page to display differently to different receiving ends through one promotion only.
Personalization is the best way to succeed with customers in terms of content creation and its contextual relevance. For a steady increase in sales and further your business, personalization is the key.
Written by Anjali Tyagi
I am a hardcore reader and a story weaver with an affinity for words and to rhyme.