Friday, 25 November 2016

Personalization: A Key for Content Marketing

Customer is the king. Content is the king. So, it’s only necessary that they should be handled with utmost care. As the competition has risen drastically as well as dramatically in quite some decades, you need to offer you customer something useful and substantial with top level satisfaction. You need to follow one-to-one marketing efforts to reach your customers and present them with the proper and qualitative content, with is the need of today’s business.

Personalized Marketing is your answer. It is a targeted marketing form in which you create messages for particular individual customers. As it is a digital era with advanced technology, it usually involves automated process as in computerized ones to develop a customer-centric engine.

A Touch of Identity

We live in a human world and the customers are part of it. They need and crave to be recognised as such instead of some virtual things as in an account number or a username. They get happy and content, if you offer them a personal touch, just meant for them! You can make it happen through Personalized marketing which provides a sense of identity, through mentioning or addressing a particular individual, say by his/her name.

Specific Content

Just creating a sense of identity isn’t enough. If you aren’t offering something of value and new every time, it is of no use. Being a marketer, it is your responsibility to provide your customer with relevant information in terms of specific pages, feeds, and collections. Customers are smart now, even if you are attaching a different name to each email, they know that it is not specifically done for them. So, Personalization is about providing specific content.


Technology is advancing day by day and offers a great way to personalize your marketing. It allows marketers to make use of drastic and dynamic content which are meant for individual people, to reach specific customers but without making use of individual campaigns or such. A responsive design gives a single email, a specific landing page to display differently to different receiving ends through one promotion only.

Content Marketing is what makes up an important part of marketing and advertising strategies for businesses to best gauge the interests of their customers, offering something valuable and transforming them into their real customers. Customer insights and Behavioural data have been used, to make a more customized or personalized approach. It provides businesses with their locations, their preferences over time which they record of and tracking cookies to learn and understand the buying behaviour of their customers.

Personalization is the best way to succeed with customers in terms of content creation and its contextual relevance. For a steady increase in sales and further your business, personalization is the key.

Written by Anjali Tyagi
I am a hardcore reader and a story weaver with an affinity for words and to rhyme.

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