The businesses can help out the customers in their research by providing them impartial and valuable content to support their research or you have to allow your customers to get this information from outside sources.
This is where Integrated Content marketing comes as customers are keen to do their own personal research. You can help them out by providing them information in terms of what you are offering and your qualities along with acknowledging the areas you’re lacking. By integrating impartial content to support customer decisions, you add value and integrity to your business.
Content includes blogs, articles, and e-newsletters which make use of informative as well as an entertaining tone to appease the customers. There are different components that are essential for this marketing tool.
MeasureTo know about the success or failure or to seek out any shortcomings in your content strategy, measurement is required. You can achieve this by calculating your conversion rate, subscriber growth, follow up on your social media and retweets among other methods.
You can make it a success by creating an integrated content strategy which involves lots of practices involving cohesive approach making customer satisfaction your focal point. Make an engaging conversation with your customer through your content, not presentation.
Written by Anjali Tyagi
I am a hardcore reader and a story weaver with an affinity for words and to rhyme.