Logo of BMW has its own story and significance. It is derived from the whirl of a helicopter propeller and shows some hints of blue and white color. These hints of blue and black in logo also signify the chequered flag of Bavaria.
The BMW group owns three of the steamiest premium brands in the automobile industry i.e.
BMW’s world headquarters are massively popular. But very few people know that the design of the building is identical to that of a four-cylinder engine.
The design is a typical example of BMW’s four-cylinder engine heritage.
This automobile group has its ambition in achieving some targets. The main aim of the company is to provide sustainability to its consumers in the three target fields:
- Resource Efficiency
- Risk Minimisation
- Sports hatch
- Sports vehicle
One of the untold facts about this BMW group is that when the world was hit by the oil crisis, BMW responded by creating the 2002 turbo series, a four-cylinder engine that could get 170HP from its 2 litre capacity. This was later adopted by Schnitzer for motorsports Group 5 Series.
Nearing bankruptcy in 1959, BMW was almost taken over by Mercedes. BMW though, pulled back because they found a private investor whose family till date owns BMW’s first electric car called 1602 which debuted at the 1972 Munich Olympics. Despite being all-electric the car had 43 horses under the hood, almost half of the horsepower of the petrol driven 1602.
Isn’t that cool..!!! BMW has always adapted its technology with the available resources. Maybe this is one of the reasons why this brand has made its name in the world.
BMW is now owned by “Quandt family.”
Written by Deepak Sharma
An ambivert by nature and a keen business editorial reader. I believe - "Either write something worth reading or do something worth writing"