Earlier, the Indian designers and manufacturers did not witness the vast exposure what exist today as there was less importance given to such profession where proper guidance was something which lacked. But today, with various institutions providing lectures conducted by the people of the industry itself, importance is given to it as a career option, workshops and many other factors have led to the immense development in this field in India. And availability to all this has led to excellent products in the Indian market. But due to the habitual purchasing of international branded products, the clothing designed by the Indians takes back seats.
If we as the consumers develop the interest in our textile and clothing markets, it will lead to the progress of the markets. Today, the designer clothes are not only restricted to the Indian designs and style but also a variety of the western and Indo-western clothes like a shirt made up of a khaki cloth or a boho jacket with embroidery in it. The potential of the Indian market is highly rich due to our heritage culture. But their efforts and talent are shadowed by the established international brands.
Various efforts are made for the established and the upcoming Indian designers. Few of them are:
1. The ‘I Wear Handloom’ campaign
I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people pic.twitter.com/1NOuueJ0mS— Smriti Z Irani (@smritiirani) August 1, 2016
2. ‘Make in India’
3. Fashion weeks
The Indian designers need more motivation and reorganization which can be gained by the citizen of the country. So, let’s encourage our soil’s talents and wear from India.
Written by Radhika Shah
Living in the city of dreams to paint words.