Wednesday, 4 May 2016

Western Digital ropes in Rashi Peripherals as their key distributor in India

New Delhi, 4 May 2016: In order to streamline and cater to  the vast network of channel partners across the India,Western Digital Corporation, a world leader in storage solutions, announced today the appointment of Rashi Peripherals as its authorized national distributor in India. Rashi Peripherals will now handle the distribution of  WD’s full range of products across the country.

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Khwaja Saifuddin, Senior Sales Director - South Asia, Middle East and Africa, Western Digital mentioned on the occasion ,“We are committed to further extend and boost our channel network and consolidate our presence in the country. To ensure optimal coverage of the market across geographies, industry segments and vertical markets,we have appointed Rashi Peripherals as our distribution partner. Given their domain expertise, after sales support and extensive reach, we are confident that it will not only strengthen our presence but also add value to our customers.”

Rajesh Goenka, Vice President – Sales and Marketing, Rashi Peripherals, also commented “Partnering with global leaders in digital storage, Western Digital is an excellent opportunity for us to increase our product offerings and strengthen the distributor network across the country. Since Inception, our company has developed expertise in selling & servicing components in India. We at Rashi Peripherals have a focused approach, strongest network & wider reach to cover major cities in India.

Western Digital already has an extensive  presence in India with its distributor's  branch offices present across 58 locations.The  company also has over 100 drop points &WD Express service touch points. This association between Western Digital and Rashi Peripherals would further strengthen and increase the outreach of the Global Storage solutions leader in the Indian Market.

Article by Sudhanshu Ghosh
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