Closing on the heels of its launch the promising new-entrant to Android market-Hyve Mobility, ropes-in prominent stand-up comic 'Atul Khatri' for its first round of promotions. Atul Khatri, rated amongst top 20 comedians in India by CNN-IBN, will be seen tickling the funny bones, yet delivering the brand's message effectively in the video.
|Source: Hyve Mobility|
Talking about the recent commercial shoot in New Delhi, Sharad Mehrotra, Co-Founder & CEO Hyve Mobility added, "The approach taken in the commercial is very different & interesting. Humour as a route to communicate the brand's message makes a lasting impact, we are excited about Atul's association with Hyve Mobility and very confident that his inimitable style, will sure capture our target audience's attention , yet send the message across loud and clear" . " The video shoot has been directed by Manas Thakkar, an upcoming Bollywood director famed to assist directors in movies like Vicky Donor and Bullet Raja", he elaborated further.
Sharad was the Enterprise mobility head of Apple India before he founded Hyve Mobility.
Article by Rohit Jha