Twitter launched ‘Twitter Brand Hub’ its latest entrant to
the suite of Analytics tools which helps in tracking the conversation revolving
around a brand and helps marketers get key insights in to the details like Demographics,
Age, Gender etc of the involved audience.
Image credits: twitter.com
Thinking from the Branding perspective, it can prove to be a
very vital tool to track and draw insights from anything that is being tweeted
from people who may be their customers or Influencers. The underlying ideology
is for example; if someone watches a latest TVC of a Brand on YouTube , shares
the video link on twitter along with his/her reaction to the TVC, Brand Hub would
help the Brand Advertiser know the reaction in real time.
Everyday millions of tweets are posted which mention some or
the other brands. It becomes a very important aspect for an Advertiser to know the
sentiments revolving around these tweets and Brand Hub performs the required
task. Also it helps to know the topmost Influencers revolving around any
conversation and also the top phrases which were involved.
Image credits: blog.twitter.com
Well many marketers
and advertisers are usually skeptical about the ROI of social media; this Analytics
tool will actually help to know about which campaign has driven what kind of
sentiments and ultimately may contribute to the sales. People who have used
Facebook Advertising very well know the insights that it provides, seeing some
innovative Analytics tools on twitter as well makes the marketer’s job much