Wednesday, 7 October 2015

Flipkart enters the Hyper-local space, launches App ‘Flipkart Nearby‘

Flipkart silently launched its new android app called ‘Flipkart Nearby’ to deliver daily usage products in selected neighborhoods of the Indian Silicon Valley ‘Bangalore’. The app caters to majorly in to the food categories which include groceries, vegetables, dairy products and breakfast materials and personal, health and wellness products.

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Orders be given on the App between 10 am to 8 pm and currently it accepts only cash on delivery as the mode of payment. This feature is right now available on the App only and not on the website. It seems that Flipkart is trying its pilot run in the headquarter city of Bangalore and expand to other cities later on.

The Hyper-local space which usually focuses on the items related to the daily usage products and requires immediate deliveries has recently picked up huge mileage in the Indian markets.
Some of the other major players who have already entered this segment are:

 1) launched KiranaNow for focusing on grocery deliveries within 2-4 hours.
       2) has already invested in PepperTap.
       3)      Ola has launched Ola stores.
       4)      Zomato has backed Pickingo and Grab.
       5)      Godrej Group's Nature Basket had acquired
       6)      Grofers has acquired My Green Box.

So the consumers will now have ample amount of options and opportunities to order daily usage products within the Tap (Not tip) of their fingers and save their time/efforts. Also these Hyperlocal Apps should bring a surge in the number of fitness apps as well because people are getting lazier and lethargic.

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