Tuesday, 15 September 2015

Mahindra Group joins the E-Commerce bandwagon, launches its own marketplace

The E-Commerce boom is hard to be ignored by the India Inc as well; the latest one to join the foray is the Indian Conglomerate Mahindra and Mahindra group. This would enable to sell all the range of Mahindra products and its services online.

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What differentiates from the other online marketplaces is that it would be focused on the products by Mahindra group only however it would allow vendors and small/medium enterprises to sell their complementary products/services on the platform. This is another remarkable case of the brick and mortar business merger with the click business. The online market penetration is no longer seen as a disruption for the traditional/established businesses instead it is now acting as an enabler for a faster online transaction and offline deliveries.

M2ALL would help the group companies and affiliates with the e-commerce technology, catalogue management services, payment gateways, back-end integration and digital marketing/data analytics along with the logistics and tech support services. Currently on the website the catalogue has 31 Brand stores, 400+ products for enquiry and can order over 40 from them. The major categories listed there are Vehicles, Agriculture, Power solutions, Real estate, Business services, Leisure, Retail, Financial services.

Recently Aditya Birla group has also started its entrepreneurship mentoring program called as which enables start-ups from Retail, Mobility and Financial services to scale-up their business using the expertise and vast infrastructure of the Giant conglomerate group.

It’s good to see the enthusiasm and encouragement from these Big Business houses of India to adapt to the changing market conditions and also support SME’s, Start-ups  to scale up in their respective businesses.

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