|Image courtesy: europe.chinadaily.com.cn|
This deal marks a new milestone in the integration of digital and offline retail. This strategic collaboration will benefit the consumers who frequently use Alibaba’s online platform and Suning’s offline channels. This will leverage the online power as well the physical location of the stores enabling a much smoother logistics, also for the regular Suning regular visitors it would be an advantage to shop online from the stores that they trust. The move can give Alibaba an advantage over its second ranked competitor JD.com.
Recently in India also, Shoppers Stop has had tied up with Snapdeal for its online store and selling. It again signifies a case where some traditional industries get a boost with the power of E-commerce.